Passage 1The more likable a tele

Passage 1
The more likable a television commercial is, the more persuasive it will be with consumers. Just makes sense, doesn' t it? Well in fact, that point has been hotly debated on Madison Avenue for years.
Evidence so far has been sketchy, but a recent stwdy by the Ogilvy Center for Research Development may show a direct link between likability and persuasiveness In the study, which included 73 prime-time commercials for products ranging from coffee to gasoline Ogilvy interviewed 895 consumers before and after they had watched certain television shows and advertisements in their homes. The conclusion: People who enjoy a commercial are twice as likely to be convinced that the advertised brand is the best. About 16 percent of those who liked an advertisement "a lot increased their preference for the brand, while only about 8 percent who were neutral about the advertisement viewed the product more favorably:
“People have complained that the popular commercials win prizes but don't have an awful lot to do with sales, "says the executive director of the Opilvy Group, an advertising company. “Now we can say likeability enhances persuasion and that, at the very least, you don't pay any penalty if people enjoy your ad. ”
Nevertheless, charming commercials are by no means necessary to sell products. It's possible that products for which image is important such as perfumes and soft drinks, will profit more from pleasing ads than will products such as pain relievers.

".. charming commercials are by no means necessary to sell products"means"charming commercials are absolutely necessary to sell products".
A、TRUE
B、FALSE
【正确答案】：B
【名师解析】:题目中的句子"charming commercials are by no means necessary to sell products"意味着吸引人的广告并不是销售产品所必需的。这与选项A中的"charming commercials are absolutely necessary to sell products"（吸引人的广告绝对是销售产品所必需的）是相反的意思。因此，正确答案是B，即FALSE。这句话强调了即使广告很有魅力，也不一定是成功销售产品的关键因素，有些产品可能因为其他因素（如品牌形象、产品质量等）而销售良好。